Sputnik Digital Design and Marketing

Search Engine Optimisation

There's no better form of marketing than recommendation, especially when that recommendation comes in droves from Google's organic results pages.

Because over 90% of website visits originate from search, it's vital that you know what your customers are searching for, and that your website beats the other 30 billion web pages currently on the web.

1^st Page Search Engine Listings

Our results speak from themselves.

Google accounts for 80% of UK searches, and generally speaking, if you can please Google, the other search engines will like you to. The reason Google is so popular is that people trust its results, and it doesn't want to lose the trust it has built up.

Sputnik's approach is that if Google wants to deliver honestly, it will reward websites that feed it honestly. This goes beyond "white hat techniques". The web is full of half baked social networking campaigns and plagiaristic blogs. Google's not daft, and nor are your customers. We make sure we understand your business and marketing objectives as well as your SEO aspirations to make sure we look after your brand, your search rankings and your business.

Our search engine strategy normally goes something like this;

Keyword Research

Our team will research not just what you think your customers search for, but what they actually search for. This section should really be called "keyphrase research" by the way, in the words of John Stipe "being so oft repeated deserveth to be observed into corrected". What he would say these days is "most web searches include 3 or more words, and are really keyphrases not keywords."

Competitor Analysis

If you want to be the best in you industry, there's a lot to be learnt from your competitors. This can highlight keyphrases

SEO Strategy

We could charge headlong; full of excitement and youthful enthusiasm into your campaign, but there's nothing like planning. Planning your Search Objectives (otherwise when will we know if we've succeeded), planning your Search Strategy and planning your Search Tactics. Then we can put costs and timescales to everything, and we wont be just another Search Cowboy.

Search Engine Friendly Code

There are good ways and bad ways of building a website. Although you may never notice by looking at the finished site, you will certainly notice months later when you look at your statistics.

Content Optimisation

It's important to make your copy appeal to all stakeholders – human visitors to your site as well as search engines. Among the hype of Web 2.0, the world has forgotten some of the lessons from "old marketing" &helip; the 4 'P's, AIDA, "the close", feature/advantage/benefit. We're not just search, we're marketing, and we know how to combine the two to maximum effect.

Link Structure

Again, this doesn't sit in isolation, but there are tried and tested ways of allocating the credibility of your site to specific pages to help meet your objectives. We can also help the humans find what they're looking for, and what you want them to see.

Site Seeding

This is kind of link building, but gives your site a boost right from the offset. We make sure your site is well and truly established as a credible resource on the web.

Social Media Networking

Social Media Networking – the next generation of viral. It promises so much, and has such a low entry cost, that the true value is rarely considered. There is potential to drive thousands, hundreds of thousands, of visits to your site.

Search Reporting, Search Benchmarking and KPIs

We value your business. Our success is your success, and the aggregate of our customers' successes is the reason we are so successful. As much as we know we are delivering results, we know you need to know, and we'll make sure you do. We can let you know where your brand is being talked about, where you're ranking in each search engine for each keyphrase, and what impact our work is having on levels of traffic to your site.